Alongside the official website campaign, francoishollande.fr, the team of the socialist candidate for the French presidential election has just launched "toushollande", a website for mobilizing activists. The objective is to organizing door to door and convince at least 5 million people to vote for him. Through targeting of priority areas with high potential to mobilize 10,000 activists will be trained to recruit 150,000 volunteers to go and meet directly voters. it is also possible to forward content to Facebook friends, invite them to join the candidate Facebook page, or make a donation.
The strategy is directly inspired by the Obama campaign of 2008, which had shown that 14 abstainer met personally had moved to vote, 10,000 times more efficient than leaflets. The French socialist team is also accompanied by Blue State Digital, the agency headed by the Obama former online campaign director, Joe Rospars, who came to Paris himself. The Internet campaign of Francois Hollande has a budget of 2 M¼ and led by 35 people.